If you’re skincare addicts like we are, then you have tried countless brands. Every day it seems like another product comes out that MUST be in your skincare routine.

But as time goes on, your tastes get more refined. You only use a certain brand or natural ingredients, or you only use vegan skincare.

For us, we love Naturium.

Owner Susan Yara sums it up best when she says, “We offer elegant, high-tech formulas at a price that can fit most budgets.”

What is Naturium skincare?

What is Naturium skincare?

Naturium is a skincare company that was started in 2019 by Susan Yara. The company is based out of Los Angeles, California, and formulates all of its products in the United States.

Naturium’s mission is to provide clean, effective, and affordable skincare products to its customers.

All of their products are also dermatologist-tested, meaning you are not just getting something that someone mixed up in their bathtub.

Their skin-compatible formulations are designed to do anything from balancing an uneven skin tone to removing dark spots.

The history of Naturium skincare

The history of Naturium skincare

Naturium skincare was created by Susan Yara, who is a beauty YouTuber and creator of the popular blog, My Beauty Bunny.

Yara has been in the beauty industry for over 15 years and has worked with some of the biggest names in the business. In 2019, she decided to create her own line of skincare products that were clean, effective, and affordable.

Naturium’s first product was launched in June of 2019, and the company has been growing rapidly ever since.

What are the best-selling Naturium skincare products?

Naturium has a wide range of skincare products, but there are a few that stand out as best-sellers.

Niacinamide Serum 12% Plus Zinc 2%

Niacinamide Serum 12% Plus Zinc 2%

This serum is one of the most popular products from Naturium. It contains 12% niacinamide and 2% zinc, which are both great for brightening and evening out skin tone.

Nicacinamide is a multi-benefit ingredient, thanks to its ability to encourage intense repair of damaged skin cells.

It does this by increasing blood flow to the upper layers of the dermis. But instead of using chemicals to do this (which is more common), it is all natural.

Purple Ginseng Cleansing Balm

Purple Ginseng Cleansing Balm

The Naturium lab experts were a half step ahead of the game when they designed this cleansing balm. It’s rare to see purple ginseng in skincare, but these guys have it stocked up in their ingredient library.

A favorite among skincare enthusiasts, it still manages to remove all traces of makeup and dirt. The purple ginseng extract helps to brighten and protect the skin.

The Glow Getter Multi-Oil Hydrating Body Wash

The Glow Getter Multi-Oil Hydrating Body Wash

What skincare routine is complete without a body wash? The “Glow Getter” from Naturium is the perfect body wash for dry skin, thanks to its nourishing oils. And unlike human beings, not all body washes were created equally.

This hydrating body wash from Naturium is made with more than 50% glycerin along with squalene, creating a clinically effective body cleanser that wipes away dirt and oil without causing dry skin.

Vitamin C Complex Serum

Vitamin C Complex Serum

Sometimes, you can’t have too much of a good thing. And this serum complex is a good example of that.

It contains 25% vitamin c, which is the highest concentration of vitamin c that you can get in a skincare product. As you probably know, vitamin C is a powerful antioxidant and can also increase collagen production. As far as skincare is concerned, this is a gold standard industry ingredient.

BHA Liquid Exfoliant 2%

BHA Liquid Exfoliant 2%

Let us state a fact: it is impossible to have radiant skin without exfoliating. But you don’t need to use a dry brush to get rid of those dead skin cells. You can use this liquid exfoliant from Naturium.

A favorite among those with oily and acne-prone skin, it contains 2% salicylic acid, which helps to unclog pores and reduce the appearance of blemishes. Its anti-inflammatory properties work wonders paired with a luxurious moisturizer (but we’ll talk about that later).

The Perfector Salicylic Acid Body Wash

The Perfector Salicylic Acid Body Wash

This body wash is perfect for anyone who is struggling with body acne. It contains 2% salicylic acid, which helps to fight breakouts and prevent new ones from forming. The body wash also contains aloe vera and chamomile, which help to soothe and calm the skin.

Niacinamide Cleansing Gelée 3%

Niacinamide Cleansing Gelée 3%

This cleansing gel is perfect for those with sensitive skin. It contains 3% niacinamide, which is a gentle form of vitamin B3. Niacinamide helps to brighten and even out skin tone. It also helps to reduce the appearance of pores and fine lines.

Azelaic Topical Acid 10%

Azelaic Topical Acid 10%

An uncommon skincare ingredient, azelaic acid is one of the newer acids to hit the market. And let us just say that we love azelaic acid.

Why? Because it’s perfect for those with acne-prone skin.

It contains 10% azelaic acid, which helps to fight breakouts and reduce redness. This especially helps to reduce sebum production, while working as an anti-inflammatory.

Vitamin C Super Serum

Vitamin C Super Serum

When a company names a product a “super serum,” you should probably take notice. Packed with vitamin C, retinol, and hyaluronic acid, this product affects skin in a way that you have to see to believe.

Some of the many benefits include: softer skin, fewer wrinkles, and a glowing complexion.

Definitely deserves a spot in your skincare routine!

Phyto Glow Lip Balm

Phyto Glow Lip Balm

Everybody I know loves lip balm. Maybe that’s the secret to our friendship.

We’ve already established the Naturium is ahead of the game when it comes to skin care product formulations – and this lip balm is no exception.

Their secret? Plant butters like shea and cupuacu that penetrate the skin barrier to deliver intense hydration. Your lips will be full, plump, and possibly even kissable.

Final Thoughts

If you have sensitive skin, then you know how hard it can be to find a brand of skincare that delivers on its promises.

Naturium is a clean, effective, and affordable skincare brand that is quickly gaining popularity – and for good reason. Many of their products combine skincare superstars like vitamin C and hyaluronic acid with lesser known ingredients such as fruit acids and tranexamic acid.

This “old meets new” strategy leads to a win for you, the customer.

Have you tried any of these Naturium skincare products? Let us know in a comment below!

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